When it comes to choosing a car, Australians don’t just consider horsepower and fuel efficiency. They also pay attention to the color that graces their four-wheeled companions. Car colors reflect personality, evokes emotion and nothing kills the chance for a second-hand car sale quicker than the wrong colour.
Let’s dive into the car colors and what’s trending:
Personality
Did you know that the colour of your car can reflect your personality? Dive into the fascinating world of car psychology and find out what your car’s colour says about you!
Silver
Practical, Sensible
Gold
Glamourous, likes Comfort Creatures
White
Organised, Strives for Higher Status
Yellow
Sunny, Energized
Red
High-energy, Dynamic and loves to Socialise
Blue
Calm, Confident
Purple
Original, Unique
Green
Grounded, Humble
Pink
Bright, Bubbly and Bold with a heart of gold!
Gender
Several studies have concluded that gender does play a role in exterior car color preferences. For example, men chose a yellow-colored car 34% more frequently than women. Conversely, women prefer teal vehicles more often than men.
Neutrals
White sits atop the list as the most popular color choice. Some reasons for its popularity include the fact that white is associated with modern and progressive themes due to its connection to technology products such as the Apple iPhone. It’s also one of the lowest maintenance car colors to keep looking clean due to its unique ability to hide dirt.
Following closely behind is silver, a timeless choice offering a touch of sophistication. Grey, with its air of understated elegance, also finds favour with Aussie drivers. These neutral tones are practical too – they tend to hold their resale value well and are generally easier to maintain.
A Splash of Colour
But don’t be fooled into thinking Australians are a monochrome bunch! While neutrals dominate, there’s definitely a growing appreciation for bolder hues. Here’s where things get interesting:
Blue continues to be a popular choice, especially for SUVs and family cars. It evokes a sense of security, perfectly complementing the adventurous Aussie spirit.
Red finds its home on sporty vehicles. It’s a head-turner for those who want to make a statement.
Black, once the epitome of luxury, has seen a slight dip in popularity. While still sleek and sophisticated, some might find it impractical for our climate, showing every speck of dust.
The Future of Car Colours
The automotive industry is constantly evolving, and car colours are no exception. Here are some exciting trends to watch:
- The rise of eco-conscious colours – as sustainability becomes a priority, expect to see more cars in light colours that reflect sunlight and reduce heat absorption.
- Customisation is king – with advancements in paint technology, there’s a growing trend of personalisation. Expect to see more two-tone options and unique finishes.
- The return of retro – vintage-inspired colours like mustard yellow and teal are making a comeback, adding a touch of nostalgia to modern vehicles.
Choose with your heart…and your head
Ultimately, the best car colour is the one that speaks to you. Consider your lifestyle, personality, and the type of vehicle you’re looking for. Don’t be afraid to explore beyond the neutral zone – a vibrant colour can express your individuality and make your car truly yours.
The best way to decide to see how a colour looks on the road, is to come into Everything Fleet and explore the colour palettes and see how they make you feel in your day-to-day driving!
